Creating a vibrant and welcoming environment for people to spend time in is what keeps them coming back and frames how they relate to it.
— PWC/Urban Land Institute: Emerging Trends in Real Estate, 2017
 
 

20Chairs makes it possible for sustainable groups to form and grow. In cultural anthopology when a group reaches 20 people, they either organize and form a tribe, or the group becomes unsustainable.   

20Chairs is an allegory that illustrates how we help clients. Philosopher Bertrand Russell noticed when you put an object in the center of a room with 20 people seated around it, each person sees it differently depending on their vantage point. Each of these views are equally valid, important… and incomplete by themselves.

When real estate executives make capital and amenity investments without inviting the people they are designed to please to participate, money is wasted and investments fall short of their potential. By discovering what will be truly appreciated and valued, we begin a process that simplifies how clients satisfy and retain people.