20Chairs makes it possible for sustainable communities to form. According to cultural anthropology, when a group reaches 20 people, they either organize and form a tribe, or the group becomes unsustainable. Communities begin when 20 people come together.
20Chairs is also an allegory that illustrates how we help clients organize and grow communities. Philosopher Bertrand Russell noticed that when you put an object in the center of a room with 20 people seated around it, each person sees it differently depending on their vantage point. Each of these views are equally valid, important… and incomplete by themselves.
The same is true of the clients we serve. By inviting groups to gather and provide structures to support them, new possibilities emerge to innovate, collaborate and create a more sustainable, inclusive future.
Ultimately, 20Chairs inspires loyalty to the companies and organizations that bring them together by making participation meaningful. That's why we exist, what drives us and what we create when we work together.